BRANDING • WEBSITE RE-DESIGN • DIGITAL MARKETING STRATEGY
Embracing the mantle of team lead, I spearheaded a transformative journey with a dynamic client to address immediate business needs. Delegating tasks to the team based on individual strengths, we embarked on a multi-faceted approach, focusing on brand identity, website optimization, social media presence, and strategic growth planning. Our mission was to set the stage for the Trinity Business Association’s (TBA) continued success.
Role
Creative Lead, Project Manager, Art Director
Industry
Foundation, Education
Year
2023
Client
Trinity Business Alumni
Our foundational step was crafting a robust brand identity encompassing guidelines, fonts, stationary, logo usage, and photographic direction. A meticulous UX and SEO audit of their website laid the groundwork for strategic recommendations, enhancing the digital user experience. Initiating their presence on LinkedIn and Instagram, we nurtured a burgeoning community by tapping into the newer waves of talent in Marketing, Business, and Social Sciences. Concurrently a meticulously planned Google Display and Search Ad campaign aimed at growing membership gained momentum.
In the compressed timeframe of one month, our strategic execution surpassed established KPIs. The TBA witnessed remarkable growth, with both social media accounts flourishing to over 600 members within a fortnight. A harmonized posting cadence and visual consistency were instilled, resonating with the recent graduates we targeted. The website’s user-friendliness was optimized, and the groundwork was laid for a vibrant and prosperous future for the Trinity Business Association.
Outcomes