BRANDING • PACKAGE DESIGN • TEMPLATE DESIGN • MARKETING COLLATERAL
Cowgirls & Gypsēs (C&G) isn’t just a boutique; it’s a cosmic fusion of holistic wonders, born from the hands of an amazing woman in the heart of upstate New York. Specializing in small-batch tinctures, soaps, lotions, and wellness elixirs, this niche haven is testament to the belief that nature’s spiritual essence can heal and soothe. As the pandemic unfolded, the owner, with her green thumb and culinary prowess, decided it was time to elevate her craft into a business, complete with a logo, brand, and labels.
Client
Cowgirls & Gypsēs
Year
2020
Role
Brand Designer, Graphic Designer
Industry
FMCG, Beauty
Creating the visual identity of C&G was an exhilarating journey - like concocting the perfect portion. The logo, a magnum opus blending femininity, spirituality, and a hint of edge, emerged as the heart of the brand. The wordmark, a harmony of unique typefaces, exuding feminine vibes with a touch of minimalist allure. The colors, a duality reflecting ‘cowgirls’ and ‘gypsēs,’ united by an ombre ampersand, mirroring the fusion of natural elements in her products.
The result? An identity as captivating as the products it represented. C&G stood out in its market, a testament to the thoughtfulness poured into every label, every word, and every drop of magic created. It resonated with the audience, creating a ripple effect that transformed a small boutique into a holistic haven, embraced by those seeking the perfect blend of spirit and femininity, and a touch of rebellious edge. The saga of Cowgirls & Gypsēs continues, an enchanting tale etched in the essence of wellness and wonder.
Outcomes