BRANDING • ART DIRECTION • BRANDED SPACES • T-SHIRT DESIGN • MENU DESIGN
A transformative re-branding endeavor unfolded for MOOD, a vibrant restaurant group nestled in Fort Lee, NJ. This ambitious venture extended to the birth of three distinct brands: FOOD, ‘Wiches, and Burger. The challenge? Crafting a seamless synergy through them, ensuring they harmoniously coexisted under the overarching MOOD umbrella.
Client
Tast Eatery
Year
2015
Role
Brand Designer, Consultant, Designer
Industry
Hospitality
Outcomes
Today, these culinary icons have entrenched themselves as community institutions in Fort Lee. The logo and name have transcended mere branding; they’ve become synonymous with a commitment to health (partnering with local gyms), indulgence, and culinary trust. The brands, like a symphony of flavors, continue to evolve, leaving an indelible mark on the palates and hearts of the community.