BRANDING • ART DIRECTION • BRANDED SPACES • WEBSITE DESIGN

No Filter Aesthetic emerged as the radiant sibling to Haus of Beauty, marking a new chapter in the booming empire that I was fortunate to help craft for Kyndra. Fueled by a desire to expand her business to a fresh locale, Kyndra sought to breathe life into a distinct identity for this new venture.

Client

No Filter Aesthetics

Year

2023

Role

Art Director, Designer

Industry

Beauty, Medical

No Filter Aesthetics Blinking GIF
No Filter Aesthetics Primary Logo Lockup
No Filter Aesthetics Eyes Icons
No Filter Aesthetics Repeat Pattern
No Filter Aesthetics Branding
cosmetic_headband_NFA_View3.png
CosmeticBagNFA.png
NFA-Canvas Bag Mockup.png
No Filter Aesthetics Business Cards
No Filter Aesthetics Instagram Mockup
No Filter Aesthetics Logo Mark
No Filter Aesthetics Website
No Filter Aesthetics Wallpaper

The unveiling of the logo and identity resonated profoundly with Kyndra, sparking a desire to amplify its reach. This enthusiasm led to an exploration of incorporating the icon into a pattern for an accent wall, a vibrant visual narrative that would greet visitors in the lobby of No Filter Aesthetics’ new location. The success of this project not only showcases the evolution of the brand but also stands as a testament to the seamless synergy between vision and execution, strategizing outside “the norm” and creating a harmonious blend of edginess and sophistication.

Outcomes