BRANDING • PACKAGE DESIGN • MARKETING COLLATERAL
Ol' Time Laundry Co. (OLTC) is pioneering a laundry revolution with its commitment to disrupt the conventional detergent industry. Emphasizing simplicity, sustainability, and safety, OLTC has redefined the essence of clean with its innovative formula of just five all-natural ingredients. Their mission? To transform everyday laundry routines into a health-conscious, eco-friendly practice without compromising on effectiveness. Entering a market saturated with synthetic, chemical-laden detergents, OLTC required a standout identity to captivate and educate eco-conscious consumers. I crafted a unique brand identity drawing from 1950s nostalgia blended with the boldness of 1990s animation. The custom vintage-style logo and mid-century modern typography evoke simplicity and reliability, while Beau, our edgy mascot, embodies the brand's revolutionary spirit. This cohesive visual narrative helped OLTC not only distinguish itself but also effectively communicate its commitment to safe, sustainable laundry solutions.
Client
Ol’ Time Laundry Co.
Year
2024
Role
Brand Designer, Art Director, Graphic Designer
Industry
CPG, Retail
As OLTC launches its brand into the competitive detergent market, our goals are clear and ambitious. The guerrilla marketing campaign aims to spark widespread discussions about the laundry revolution, highlighting the brand's commitment to clean living and sustainable practices. By positioning Beau as a relatable and charismatic figurehead, we anticipate building strong brand recognition and loyalty among eco-conscious consumers. We expect that OLTC’s commitment to non-toxic, effective laundry solutions, wrapped in environmentally friendly packaging, will set a new industry standard and resonate deeply with consumers seeking healthier, more sustainable choices. These efforts are designed not only to elevate brand awareness but also to establish OLTC as a trusted name synonymous with quality and environmental responsibility.
Outcomes