ART DIRECTION • PHOTOSHOOT DIRECTION • RETOUCHING • LAYOUT DESIGN

Tasked with creating a visually captivating narrative for Tyson Foods, Inc.’s internal magazine, Forward, the story was a spotlight on Ball Park Hot Dogs as a summer grilling essential. The goal was to showcase elevated and inventive chef-inspired toppings, all within the constraints of a modest budget and a need to align with Ball Park’s vibrant branding.

Client

Tyson Foods, Inc.

Year

2017 - 2019

Role

Art Director, Graphic Designer

Industry

FMCG, CPG

Ball Park Hot Dog Campaign Photoshoot Progression
Ball Park Hot Dog Campaign Photoshoot Contact Sheet
Ball Park Hot Dog Icons and Tagline
Ball Park Hot Dog Campaign Tyson + Ball Park
Ball Park Hot Dog Campaign Spreads GIF
Ball Park Hot Dog Campaign Photoshoot Photo 1
Ball Park Hot Dog Icon
Ball Park Hot Dog Campaign Photoshoot Photo 2
Ball Park Hot Dog Campaign Opening Spread Design
Ball Park Hot Dog Campaign First Page
Ball Park Hot Dog Campaign Second Page
Ball Park Hot Dog Campaign Photoshoot Photo 3
Ball Park Hot Dog Campaign Photoshoot Photo 4
Ball Park Hot Dog Campaign Photoshoot Photo 5
Ball Park Hot Dog Campaign Photoshoot Photo 6

The resulting narrative unfolded as a tale of delectable hot dogs, gradually evolving from order to chaos, vibrancy to enjoyed messiness - a portrayal of a family’s table during the joyous mayhem of creating individual culinary masterpieces.

Embracing Ball Park’s brand ethos, the story encapsulated a dynamic summer party, celebrating diverse tastes and backgrounds, uniting people through the shared joy of food. The visually stunning images not only captured attention but also catalyzed internal engagement, encouraging team members to share their unique recipes across intranets and social platforms. 

Outcomes