BRAND POSITIONING • GRAPHIC DESIGN • LAYOUT DESIGN

 In the realm of lingerie luxury, Victoria’s Secret set sail on a new venture, the Designer Collection. As a vital member of the brand creative team, I was entrusted with crafting a positioning deck to accompany this opulent line, a guide for store employees to navigate the realms of sophistication and allure as they introduced the collections to discerning customers. 

Client

Victoria’s Secret

Year

2011

Role

Designer

Industry

Fashion, FMCG

Victoria's Secret Designer Collection Positioning Cover
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Victoria's Secret Designer Collection Overall Feel Spread
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Victoria's Secret Designer Collection Positioning Spreads
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Victoria's Secret Designer Collection Positioning Explaination
Victoria's Secret Designer Collection Final Spread in Second Release
Victoria's Secret Designer Collection
Victoria's Secret Designer Collection Labels
Victoria's Secret Designer Collection Logo Lockup and Final Label Design
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The limited-run Designer Collections were met with enthusiasm from consumers seeking something extra-ordinary. The positioning decks, coveted by store employees and internal design teams, became artifacts of elegance. Each collection came to life in tandem with its dedicated book, a monument of the timeless allure and sophistication of Victoria’s Secret’s Designer Collection.

Outcomes