GRAPHIC DESIGN • PACKAGING DESIGN • PROTOTYPE MOCKUP

Diving into the Valentine’s Day Limited Edition Gift With Purchase (GWP) collaboration with Vosges Haute Chocolate, I played a pivotal role in the second year of this iconic collaboration. I helped shape the designs based on the seasonal direction of the overall collections. The second year was a celebration of Old Hollywood Glamour, drawing inspiration from the elegance of old starlets, vintage luggage, and hat boxes.

There was such a huge spike in sales that the collaboration continued through to the next year where I developed every piece of the package from concept to prototype to final approved package. This time the theme was Love Letters and Pairs. Developing the package to appear as an envelope sent to your partner. 

Role

Designer

Industry

Fashion, FMCG

Year

2013, 2014

Client

Victoria’s Secret

Victoria's Secret Valentines Day GWP Luxury Hat Box
Vosges Chocolate Gift Box at Victorias Secret Stores Commercial HD.gif
Victoria's Secret Valentines Day GWP Luxury Hat Box + Ad Campaign
Victoria's Secret Valentines Day GWP Ad Campaign
Victoria's Secret Valentines Day GWP Luxury Hat Box Mechanical
Victoria's Secret Valentines Day GWP Luxury Hat Box Booklet
Victoria's Secret Valentines Day GWP Luxury Hat Box Booklet + Velum Overlay Mechanicals
Victoria's Secret Valentines Day GWP Luxury Hat Box Full View
Victoria's Secret Valentines Day GWP VS + Vosges Logos
VOSGES_VDAY_LoveNotes_CampaignModel.png
VOSGES_VDAY_LoveNotes_Packaging_CloseUp.png
VOSGES_VDAY_LoveNotes_Mechanical_Layout.png
VOSGES_VDAY_LoveNotes_Campaigns.png
VOSGES_VDAY_LoveNotes_Packaging.png
VOSGES_VDAY_LoveNotes_Mechanical_ExteriorBox.png
VOSGES_VDAY_LoveNotes_Packaging_InternalBox.png
VOSGES_VDAY_LoveNotes_Mechanical_ChocolatePairingsCopy.png
VOSGES_VDAY_LoveNotes_CampaignDigital.png

Outcomes

The limited edition GWP emerged as a testament to creativity and collaboration, standing out as one of VS’s most coveted GWPs. Our partnership with Vosges was artfully showcased through a combination of print and digital campaigns, igniting a rapid sell-out within days of the in-store launch. These GWPs surpassed consumer expectations, establishing this collaboration as a true triumph for design and business objectives.