BRANDING • ART DIRECTION • BRANDED SPACES • MERCHANDISE DESIGN
Embarking on a truly transformative journey with Kyndra, the vivacious owner of No Filter Aesthetics, we worked together to not only re-brand but re-name, re-storytell, and re-vitalize her up and coming MedSpa. Originally ‘No Filter Aesthetics’ was clad in clip art and trendy fonts that did everything but represent the southern belle spitfire owner and her clientele. In need of a total facelift to authentically reflect her vibrant personality and resonate with her clientele, I was excited to partner with Kyndra to help realize her vision.
Client
Haus of Beauty
Year
2020
Role
Art Director, Designer
Industry
Beauty, Medical
The crowning glory of this transformation extended beyond the digital realm to the physical storefront. Updated signage and cheeky messaging breathed new life into Haus of Beauty, with taglines like “Put Your Best Face Forward” and “Good Things Are Happening Here” perfectly encapsulating the essence of the brand. The rebirth of Haus of Beauty is a testament to Kyndra’s vision, where every detail, from the word mark to the storefront, resonates with the spirited charm of its wonder and the diverse clientele it serves.
Outcomes